Performance
Review traffic, search visibility, SEO health, backlinks, analytics, and page speed for the active project.
Performance is the monitoring area for the active project. It combines the signals you need to understand whether content and SEO work are moving in the right direction.
Views
Performance includes several views:
| View | Use it for |
|---|---|
| Overview | Quick health and trend summary |
| Insights | Actionable observations |
| Search Performance | Google Search Console metrics |
| Page Indexing | Indexability and page status |
| Links | Backlink and referring domain data |
| Analytics | Traffic and active user metrics |
| Page Speed | Speed and technical performance |
Date Ranges
Use the preset ranges for quick checks, then switch to custom ranges when comparing a campaign window or launch period.
Compare to Previous Period
Every range you pick is measured against the equal-length window right before it. On the workspace Dashboard the Compare to previous 7 days toggle — it renames itself to match your range — is on by default and adds a change chip to each metric: clicks, impressions, average CTR, average position, users, and sessions. Performance charts draw the prior period as a dashed line beneath the current one, and per-site sparklines do the same, so you read a direction rather than a single snapshot.
Colors read by outcome, not raw direction. Because a lower average position is a better one, a falling position shows as an improvement rather than a decline. The comparison appears once a site has been synced for the active range; until then the chips and dashed line stay hidden.
How to Read It
Do not treat one metric as the whole truth. Look at search impressions, clicks, ranking changes, indexed pages, traffic, and page speed together. A campaign may increase impressions before it increases traffic.
Troubleshooting Data
If a panel is empty, check the provider connection, project URL mapping, date range, and permissions in Settings.