Performance
Review traffic, search visibility, SEO health, backlinks, analytics, and page speed for the active project.
Performance is the monitoring area for the active project. It combines the signals you need to understand whether content and SEO work are moving in the right direction.
Views
Performance includes several views:
| View | Use it for |
|---|---|
| Overview | Quick health and trend summary |
| Insights | Actionable observations |
| Search Performance | Google Search Console metrics |
| Page Indexing | Indexability and page status |
| Links | Backlink and referring domain data |
| Analytics | Traffic and active user metrics |
| Page Speed | Speed and technical performance |
Date Ranges
Use the preset ranges for quick checks, then switch to custom ranges when comparing a campaign window or launch period.
How to Read It
Do not treat one metric as the whole truth. Look at search impressions, clicks, ranking changes, indexed pages, traffic, and page speed together. A campaign may increase impressions before it increases traffic.
Troubleshooting Data
If a panel is empty, check the provider connection, project URL mapping, date range, and permissions in Settings.