1MarketingTool vs SE Ranking
A rank-tracking-first cloud platform against a desktop app that covers research, AI answers, content and publishing.
Updated
Pick SE Ranking for dependable daily rank tracking and client reports. Pick 1MarketingTool if you want AI search tracking, content and publishing included without a monthly plan.
- SE Ranking: Core $129/month, Growth $279/month (20% less billed yearly); AI Search add-on $89/month
- 1MarketingTool: free plan, Pro from $29 one-time; AI search tracking across seven engines is included
- SE Ranking’s strength is daily rank tracking; 1MarketingTool uses Search Console positions and on-demand SERP checks
What 1MarketingTool is
1MarketingTool is a local-first desktop marketing app covering keyword research, SERP briefs, a local site audit, Search Console and GA4 performance, AI search visibility across seven engines, AI content and publishing to 17 channels. Free to start, Pro from $29 one-time.
What SE Ranking is
SE Ranking is a cloud SEO platform built around rank tracking, with site audit, keyword and backlink research and white-label reporting. Core is $129/month and Growth $279/month, or $103.20 and $223.20 billed yearly. AI Search tracking is an $89/month add-on.
Feature by feature
SE Ranking facts from its public pricing and product pages; a dash means we could not confirm it.
| Feature | 1MarketingTool | SE Ranking |
|---|---|---|
| Pricing and data | ||
| Price | Free, or Pro $29 / $59 / $89 one-time (1 / 3 / 5 devices) | Core $129 · Growth $279/mo · Enterprise custom |
| Where your data lives | Local database on your machine | SE Ranking cloud |
| Platforms | macOS, Windows, Linux desktop app | Web app |
| SEO research | ||
| Rank tracking | Search Console positions + on-demand SERP checks | Daily rank tracking |
| Keyword research | Volume, difficulty, CPC, intent via your DataForSEO key | |
| Backlink data | Referring domains + anchors on demand (DataForSEO) | |
| Site audit | Local crawl, up to 500 pages per run | |
| White-label client reports | Self-contained HTML reports | |
| AI search | ||
| AI search visibility tracking | 7 engines: AI Overview, AI Mode, ChatGPT, Perplexity, Gemini, Claude, Grok | AI Search add-on, $89/mo |
| Content and distribution | ||
| AI content generation | Your own OpenAI/Claude key, a local AI CLI, or a local model | Content Marketing add-on |
| Social publishing and scheduling | 17 channels incl. X, LinkedIn, Facebook, Instagram, Threads, TikTok, YouTube, WordPress | |
| Social listening | Signalify: Reddit, X, LinkedIn, HN, Stack Overflow, Quora, forums | |
| Automation | ||
| MCP server for AI agents | Local MCP server for Claude Code, Codex, Cursor and more | |
| IndexNow and indexing requests | IndexNow + Google Request Index with live status | |
Which should you choose?
Choose 1MarketingTool if
- You want AI answer tracking, content and publishing without stacking add-ons
- You manage your own products rather than client accounts
- You prefer a one-time license and pay-per-request data
Choose SE Ranking if
- Daily rank tracking for many keywords and locations is the core of your work
- You send white-label reports to clients
- Your team needs shared cloud access with several manager seats
Already decided to move off SE Ranking? Read the SE Ranking alternative guide.
1MarketingTool vs SE Ranking: questions
Is SE Ranking or 1MarketingTool better for rank tracking?
SE Ranking. It is built around daily rank tracking. 1MarketingTool reads average positions from Search Console, compares them with the previous period, and checks a keyword’s SERP position on demand, but it does not run a daily tracker.
How do AI search features compare?
SE Ranking sells AI Search as an $89/month add-on. 1MarketingTool includes AI Visibility, which asks your terms of seven engines, including Google AI Overview, AI Mode, ChatGPT and Claude, and repeats each term up to five times per run to give a confidence range.
What does each cost for a year?
SE Ranking Core is $1,238 a year billed yearly ($103.20/month), more with add-ons. 1MarketingTool Pro is $29 one-time for one device; DataForSEO and AI usage is billed separately per request on your own accounts.
Other comparisons
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1MarketingTool vs SEO Utils
Two local-first desktop apps that run on your own DataForSEO key. One goes deep on SEO tracking, the other adds content and distribution.
Try 1MarketingTool free
The free plan covers one workspace and two projects with the core workflows. Pro is a one-time purchase from $29.