1MarketingTool vs Moz Pro
The suite behind Domain Authority, against a desktop app that adds AI answers, content and publishing.
Updated
Pick Moz Pro if you want a long-running SEO suite and its Domain Authority metric. Pick 1MarketingTool if you also need to write, publish and track AI answers.
- Moz Pro: Starter $49, Standard $99, Medium $179, Large $299/month (about 20% less yearly)
- 1MarketingTool: free plan, Pro from $29 one-time, data per request on your own DataForSEO key
- Moz has its own link index and Domain Authority; 1MarketingTool shows DataForSEO Domain Rank
What 1MarketingTool is
1MarketingTool is a local-first desktop marketing app: keyword research, SERP briefs, backlink fetches and Domain Rank through your own DataForSEO key, a local site audit, AI search visibility across seven engines, AI content and publishing to 17 channels. Free to start, Pro from $29 one-time.
What Moz Pro is
Moz Pro is a cloud SEO suite with keyword research, rank tracking, site crawl and Link Explorer, and the home of the Domain Authority metric. Plans are Starter $49, Standard $99, Medium $179 and Large $299 per month, with keyword and site limits per tier.
Feature by feature
Moz Pro facts from its public pricing and product pages; a dash means we could not confirm it.
| Feature | 1MarketingTool | Moz Pro |
|---|---|---|
| Pricing and data | ||
| Price | Free, or Pro $29 / $59 / $89 one-time (1 / 3 / 5 devices) | Starter $49 · Standard $99 · Medium $179 · Large $299/mo |
| Where your data lives | Local database on your machine | Moz cloud |
| Platforms | macOS, Windows, Linux desktop app | Web app + MozBar extension |
| SEO research | ||
| Keyword research | Volume, difficulty, CPC, intent via your DataForSEO key | Keyword Explorer |
| Rank tracking | Search Console positions + on-demand SERP checks | Tracked keywords per plan |
| Backlink data | Referring domains + anchors on demand (DataForSEO) | Link Explorer (own index) |
| Authority metric | DataForSEO Domain Rank, tracked on a schedule | Domain Authority |
| Site audit | Local crawl, up to 500 pages per run | Site Crawl |
| Content and distribution | ||
| AI search visibility tracking | 7 engines: AI Overview, AI Mode, ChatGPT, Perplexity, Gemini, Claude, Grok | — |
| AI content generation | Your own OpenAI/Claude key, a local AI CLI, or a local model | |
| Social publishing and scheduling | 17 channels incl. X, LinkedIn, Facebook, Instagram, Threads, TikTok, YouTube, WordPress | |
| Automation | ||
| MCP server for AI agents | Local MCP server for Claude Code, Codex, Cursor and more | |
| IndexNow and indexing requests | IndexNow + Google Request Index with live status | |
Which should you choose?
Choose 1MarketingTool if
- You need content and distribution alongside SEO research
- You want AI answer tracking included
- You would rather pay once than keep a monthly plan with keyword caps
Choose Moz Pro if
- Your clients or team already report in Domain Authority
- You want a hosted suite with Moz’s own link index
- A low monthly Starter plan fits better than paying for data per request
Already decided to move off Moz Pro? Read the Moz Pro alternative guide.
1MarketingTool vs Moz Pro: questions
Does 1MarketingTool show Domain Authority?
No. Domain Authority is Moz’s own metric. 1MarketingTool shows DataForSEO Domain Rank with backlinks and linking websites, and can check it on a schedule so you see the trend.
Which is cheaper?
Moz Pro Starter is $49/month, $588 a year, with tight keyword limits. 1MarketingTool Pro is $29 one-time for one device; DataForSEO and AI usage is billed per request on your own accounts.
Can Moz Pro write or publish content?
No, it focuses on SEO research. 1MarketingTool writes channel-specific drafts with your own AI keys or a local model and publishes or schedules them to 17 channels.
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Try 1MarketingTool free
The free plan covers one workspace and two projects with the core workflows. Pro is a one-time purchase from $29.