Stop Rewriting the Same Post for Every Channel

You wrote something good. It took a couple of hours, it landed, and it is sitting on exactly one channel.

So you start the second draft. You copy the text out, open a blank composer, and try to squeeze a 300-word LinkedIn post into 280 characters without losing the part that made it work. Then you do it again for X. Then for the blog. Somewhere in there you download the images and re-upload them. By the fourth version you are bored of your own idea, and it shows — the last post is a summary of the first one rather than a real post.

The shortcut is worse. Paste the post into a chat window, ask for "a version for X", and you get back something that opens with "As I shared on LinkedIn…", invents a statistic you never wrote, and drops the one number that made anyone care.

What changed

You can now point a campaign at a post you already published and get native versions of it for every other channel in one pass — without pasting, without re-uploading the images, and without the copy drifting away from what you actually said.

How it works in practice

Flip Repurpose and say where the post came from

There is a Repurpose switch in the campaign composer. Flipping it changes what your source text means: instead of a loose brief the campaign should write from, it is a finished post the campaign should re-cut. The hint under the switch says as much — "Paste the post below — the selected channels get native adaptations of it."

Next to it, Repurposing from asks which channel the post was originally written for. That dropdown lists the full channel set, not just the ones you have connected, because the original often lives somewhere 1MarketingTool never publishes to — a newsletter, a Slack community, someone else's podcast page. Naming the source channel is what lets the rewrite know which conventions to strip: the LinkedIn line breaks, the hashtag block, the thread numbering.

Load one of your recent posts instead of pasting it

If the post is already on a Page you publish to, you do not need to go and find it. Pick Facebook as the source and hit Load posts, and a Recent Facebook posts picker opens with your actual posts in it — thumbnails, Page name, date, image count.

It reads through the same Page mapping publishing already uses, so if a project is mapped to a specific Page, that is the Page you see — not whichever one Facebook hands back first. Pick a post and it fills the source text and pulls its images in as campaign media, ready to go out with the new versions.

This one is Facebook Pages only for now, and the app says so rather than greying out a button and leaving you guessing: "Loading posts is available for Facebook Pages for now — use From URL or paste the text." The gap is not laziness — X's free tier has no affordable read API and LinkedIn restricts reading back your own posts.

Or pull it in from its URL

From URL takes any public post or article link. Paste it, hit Fetch, and the readable text is extracted along with the lead image and the in-content images, all downloaded into the campaign's media.

Facebook URLs get special handling: the post is read out of the page's embedded data rather than scraped off the rendered DOM, so you get the post itself instead of the navigation, the sidebar, and forty comments. And when a post is behind a login, you get told — "If the post is behind a login, paste its text instead" — rather than an empty box or a campaign quietly written from nothing.

What actually comes out

The rewrite keeps your story, your tone, your numbers, your names, and your links. It rebuilds only the hook, the length, and the structure for each target. Nothing is invented, and no piece announces itself as a repost — you will not find "as I posted on Facebook" in any of them, because each one is written as if it were the original.

Repurposing a Facebook post into X, LinkedIn, and a blog is one pass instead of four rewrites.

Start straight from the Content Library

Anything already in your library can skip the composer setup entirely. Every piece row has a Repurpose action; it opens New Campaign with that piece as the source, switches to the project it belongs to, and drops the piece's own channel out of the targets — so you never spend tokens regenerating the post you started from.

It survives the rest of the flow

Repurpose used to be the kind of setting that quietly lapses halfway through a campaign. It does not here:

• Regenerate a piece and it still knows the source post. The replacement reads like the first version instead of drifting back into generic copy.
• Add more channels to a finished campaign later and the new pieces are repurposed too, from the same source.
• Save a draft and the switch, the source channel, and the imported media are saved with it. Older drafts, from before any of this existed, open exactly as they did.
• Hand it to a local agent. The campaign tool exposed to your CLI agents takes a repurpose source mode and the originating channel, so an agent can pass in a finished post and get the other channels back.

Before vs after

	Before	Now
Getting the source in	Scroll back through the channel, copy the text by hand	Load posts, paste a URL, or start from the library row
Images	Download each one, re-upload per channel	Fetched or carried over as campaign media automatically
The rewrite	One manual pass per channel, four channels means four passes	One generate, every selected channel at once
Fidelity	Numbers and links get dropped or reworded	Story, tone, numbers, names and links preserved
Regenerating later	Loses the source, drifts back to generic copy	Keeps the source post and channel
The original	Easy to accidentally rewrite it too	Its own channel is dropped from the targets

Who benefits most

If you are the only person writing. The reason your good posts stay on one channel is not strategy, it is that the fifth rewrite is unbearable. This removes the rewrite, not the standard.

If you have a back catalogue. Every post you published in the last year is now source material. The library's Repurpose action turns a two-hour job into a click for anything you have already written.

If you run your marketing through CLI agents. The repurpose source mode is available through the campaign tool your local agents call, so "take this post and give me the other four channels" is a single instruction in your own workflow.

Try it

Open a campaign, flip Repurpose, and point it at the best thing you published last month — by loading it from Facebook, pasting its URL, or hitting Repurpose on its row in the Content Library. Pick the channels it never made it to.

The work is already done. This is just the part where it finally gets seen.