Content Machine

Repurpose straight from the Content Library

Send anything in your Content Library into a new campaign as the post to repurpose, in one click. The Repurpose action on a piece row opens New Campaign with that piece as the source, switches to its project, and drops the piece's own channel from the targets.

Screenshot coming soon

Why you need this

How it changes your marketing workflow

Your library is already full of posts worth a second life, but getting one of them into a new campaign meant opening the piece, copying its text, starting a campaign, and setting the source channel by hand — then remembering to untick the channel it came from so you don't pay to regenerate the post you started with. The library action does all four steps for you.

How it works

From open to result in a few steps

1
1

Find the piece in your library

Any generated or published piece in the Content Library can become the source for a new campaign.

2
2

Hit Repurpose on its row

The row's Repurpose into other channels action hands the piece straight to the New Campaign composer.

3
3

Land in the right project

The composer opens with the piece as the repurpose source and switches to the project that piece belongs to.

4
4

Pick the channels it's missing

The piece's own channel is already dropped from the targets, so you only choose where it hasn't been yet.

Without 1MarketingTool

The old, fragmented way vs. one local app

The hard way

Open the library piece and copy its text
Start a new campaign and switch to the right project
Set the repurpose source channel by hand
Remember to untick the channel the piece came from

The 1MarketingTool way

Click Repurpose on the piece's row
New Campaign opens with it as the source
The project switches for you
Its own channel is already dropped from the targets

Key capabilities

Everything included with Repurpose straight from the Content Library

Start a repurpose campaign from any Content Library piece in one click
Open New Campaign with the piece pre-loaded as the source post
Switch automatically to the project that piece belongs to
Drop the piece's own channel from the target list
Avoid regenerating the post you started from
Inherit the piece's source channel as the repurpose origin

Why it matters

The payoff of having content machine built into your workspace

Your back catalogue becomes source material

Anything you've already published is one click away from reaching the channels it never made it to.

No wasted generation

The originating channel is removed from the targets, so you never spend a pass rewriting the post you already have.

Lands in the right project

The composer switches to the piece's project, so brand voice and channel setup are the ones that piece belongs to.

Ready to run your marketing locally?

Download 1MarketingTool and use Repurpose straight from the Content Library alongside 71 other features, all in one app.

Download