Compare to Previous Period
Every dashboard metric is compared against the equal-length window right before it, on by default, so you see whether clicks, impressions, CTR, position, users and sessions went up or down. Colors read by outcome, so a falling average position shows as the improvement it is.
Why you need this
How it changes your marketing workflow
A single day's numbers can't tell you whether your marketing is working — only the trend can. Comparing this period against the last one, automatically and on every card, turns a wall of figures into a clear up-or-down read you can act on before the moment passes.
How it works
From open to result in a few steps
Open the Dashboard
The unified dashboard opens with “Compare to previous 7 days” already on, so the comparison is there before you touch anything.
Pick your range
Choose Last 7 days, 28 days, or any range; the app always measures against the equal-length window right before it.
Read the change chips
Each card shows an arrow, a percentage, and its source — Search Console, Analytics, Blended, or Impression-weighted.
Follow the dashed line
Per-site sparklines add a dashed prior-period line; hover any point for current versus previous, side by side.
Without 1MarketingTool
The old, fragmented way vs. one local app
The hard way
The 1MarketingTool way
Key capabilities
Everything included with Compare to Previous Period
Why it matters
The payoff of having seo built into your workspace
No context switching
Compare to Previous Period lives alongside content, SEO, and distribution in one marketing workspace.
Private by default
Your data, keywords, and content stay on your machine. No accounts, no cloud, no breach surface.
One Pro license
Replaces a slice of the SaaS stack indie hackers cobble together for marketing.
Made for indie hackers
Fast, local, and opinionated. Built to ship marketing work solo without a team or agency.
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Rank Tracking & Performance
Track traffic, search visibility, SEO health, backlinks, and page speed for each project over time — in one performance view.
Backlink Profile Fetches
Fetch DataForSEO referring domains and anchor text from Performance Links, save results locally, and add each run to link history.
Ready to run your marketing locally?
Download 1MarketingTool and use Compare to Previous Period alongside 72 other features, all in one app.
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