Distribution

Campaign Channel Expansion

Q: How does Campaign Channel Expansion work?

Step 1: Open a campaign's results — From Campaign results, open the campaign you want to extend. Step 2: Generate more channels — Click “Generate more channels” to open the picker. Channels already in the campaign are hidden automatically. Step 3: Pick the channels to add — Select connected channels — grouped into Social Posts, Communities, and Blogs & Articles — that this project can publish to. Step 4: Generate into the same campaign — Each new piece is written from the original brief, languages, and media, and grouped with the existing campaign.

Generate pieces for more connected channels straight from an existing campaign — reusing the original brief, languages, and media. Adding channels now offers the full New Campaign controls: post type, per-channel and per-account language, output format, image handling, a Studio design, and Facebook Page targeting.

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More screenshots

A closer look at Campaign Channel Expansion

Campaign results screen with the “Generate more channels” button for adding channels to an existing campaign.

Generate more channels modal showing Instagram settings with per-channel language and output format controls

Why you need this

How it changes your marketing workflow

You rarely know every channel you want at the moment you launch a campaign. Before, reaching a channel you skipped meant starting a fresh campaign and re-entering the whole brief. Campaign channel expansion lets you add LinkedIn, Threads, Bluesky, Discord, or any other connected channel after the fact — the new pieces reuse your original brief, languages, and attachments and land in the same campaign instead of a scattered new one.

How it works

From open to result in a few steps

Open a campaign's results

From Campaign results, open the campaign you want to extend.

Generate more channels

Click “Generate more channels” to open the picker. Channels already in the campaign are hidden automatically.

Pick the channels to add

Select connected channels — grouped into Social Posts, Communities, and Blogs & Articles — that this project can publish to.

Generate into the same campaign

Each new piece is written from the original brief, languages, and media, and grouped with the existing campaign.

Without 1MarketingTool

The old, fragmented way vs. one local app

The hard way

Start a brand-new campaign and re-enter the entire brief just to reach a channel you skipped the first time.

The 1MarketingTool way

Click “Generate more channels”, pick the channels, and get new pieces from the same brief — all inside the existing campaign.

Key capabilities

Everything included with Campaign Channel Expansion

Add channels to a campaign after it was first generated

Reuse the original brief, languages, and attached media for every new piece

Keep new pieces grouped inside the same campaign

Skip channels already generated — the picker hides them

Only offer channels the active project can actually publish to

Reuse or generate a branded 1080×1080 image when adding Instagram

Set post type, output format, and image handling per added channel

Choose per-channel and per-account language when adding a channel

Apply a Design Studio design or target a specific Facebook Page

Why it matters

The payoff of having distribution built into your workspace

No re-briefing

New channels inherit the brief you already wrote instead of a blank form.

One tidy campaign

Expanded pieces stay grouped with the original run, not scattered across new campaigns.

Consistent messaging

Every channel speaks from the same source brief, languages, and media.

More in Distribution

Other features in this category

Content Calendar

Plan, schedule, and auto-publish posts across your connected social channels — local-first timing with per-channel overrides.

Channels

Connect the social accounts you publish to — X, LinkedIn, Reddit, Discord, Bluesky, and Mastodon. Tokens stay in your OS keychain and never leave this machine.

Campaign Delivery Controls

Post now or schedule campaign delivery with a readiness preview — choose the exact pieces and channels to send, reuse a single version across selected connected channels, and let per-channel media checks automatically exclude invalid pieces before anything publishes.

Project-aware Channels

Manage publishing connectors per project, across all projects, or through a project-channel matrix so every product publishes through the right account.

Campaign Brief From a URLPrevious All features Campaign Delivery StatusNext

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