Additive Campaign Variants
Generate another image post or video for a channel without replacing what is already there. Add variants that reuse your campaign images or a fresh branded 1080x1080 graphic, and let each Instagram piece choose between an image post and a Reel script.
Why you need this
How it changes your marketing workflow
A single channel often needs more than one shot on goal — an image post and a Reel, a square graphic and a short video. The old way was to regenerate the piece and lose the version you liked. Additive variants append a new draft instead: the existing piece stays untouched, and you decide whether the variant reuses your campaign images or generates a fresh branded graphic.
How it works
From open to result in a few steps
Open Campaign Results
From a finished campaign, choose to generate another piece for a channel that already has one.
Pick the format
In Generate another {channel} piece, choose an Image post — a fresh caption with a square campaign image — or a Video / short with a hook, demo, and CTA script.
Choose the image source
For image posts, Reuse campaign images or Generate a branded image — a new 1080x1080 graphic designed from the caption.
Append the variant
Generate the new piece; the existing draft stays in the campaign, and the variant lands alongside it.
Without 1MarketingTool
The old, fragmented way vs. one local app
The hard way
The 1MarketingTool way
Key capabilities
Everything included with Additive Campaign Variants
Why it matters
The payoff of having distribution built into your workspace
Never lose a good draft
Variants are added, not swapped — the version you liked stays in the campaign.
More angles per channel
Ship an image post and a Reel for the same channel from one campaign.
Reuse or regenerate
Point a variant at your attached media or design a new branded graphic on the spot.
Fill the gaps later
Add channels you skipped at setup, using the same brief and languages.
More in Distribution
Other features in this category
Content Calendar
Plan, schedule, and auto-publish posts across your connected social channels — local-first timing with per-channel overrides.
Channels
Connect the social accounts you publish to — X, LinkedIn, Reddit, Discord, Bluesky, and Mastodon. Tokens stay in your OS keychain and never leave this machine.
Campaign Delivery Controls
Post now or schedule campaign delivery with a readiness preview — choose the exact pieces and channels to send, reuse a single version across selected connected channels, and let per-channel media checks automatically exclude invalid pieces before anything publishes.
Project-aware Channels
Manage publishing connectors per project, across all projects, or through a project-channel matrix so every product publishes through the right account.
Ready to run your marketing locally?
Download 1MarketingTool and use Additive Campaign Variants alongside 72 other features, all in one app.
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